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Department of Internal Affairs

Campaign: 

SmartStart

Placement:

MediBoard & Digital MediPoster Campaign

Results: 

Over 30,000 brochures uplifted and 16,000+ hours of digital advertising

Digital MediPoster:

2 million impressions and over 16,000 hours of digital advertising have been aired over 2 campaign periods, further communicating the SmartStart service

Health Promotion
Agency

Campaign: 

Vaping Facts

Placement:

MediBoard & Digital MediPoster Campaign

Results: 

Over 9,000 brochures uplifted in first 6 months to March 2020
10,000 brochures uplifted since October 2019

Background:

There are lots of different opinions and beliefs about vaping. Some say it’s as bad as smoking, others say it helps with quitting smoking. It’s actually somewhere in the middle: vaping is not for non-smokers, but it has the potential to help smokers quit.

Melanoma New Zealand

Campaign: 

Do a Skin Check Today

Placement:

MediBoard Campaign

Results: 

Over 3,000 brochures uplifted in first 3 months to March 2020
 5,000 brochures uplifted since January 2020.

Background: 

Over 4,000 people are diagnosed with Melanoma every year in New Zealand. We have the highest incidence rate in the world and over 250 kiwis die of Melanoma every year. However, if melanoma is recognised and treated early enough it is almost always curable.

Heart Foundation

Campaign: 

How to get a reading

Placement:

MediBoard & Digital MediPoster Campaign

Results: 

Over 8,000 brochures uplifted in the 3 month campaign from November 2019

Background:

170,000 New Zealanders are living with heart disease, with 1 in 3 deaths caused by cardiovascular disease.

The Heart Foundation ran a campaign to encourage people to learn how to check their pulse. 

An irregular pulse – or arrhythmia – can be a sign of a heart condition, the most common being atrial fibrillation. If you have atrial fibrillation, you have an increased chance of having a stroke. Your doctor can help you manage your condition and there are medications you can take that can help reduce the risk of stroke

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